Founded in 2024 in Louisville, Kentucky, VINE AMERICAN is a luxury golf and lifestyle brand built on faith, craftsmanship, and an unwavering commitment to American manufacturing. Co‑Founders Rob (CEO) and Bill (President) combine decades of experience across golf operations, apparel design, business development, entrepreneurship, and wealth management. Together, they set out to create apparel that rivals the finest brands in the world — while being proudly made in the United States.
The inspiration for VINE AMERICAN began with a moment of clarity while reading When Your Way Isn’t Working by Kyle Idleman, Senior Pastor at Southeast Christian Church. The book highlights John 15:5, a reminder to stay connected to the vine — to stay connected to Jesus. Moved by that message, Rob sketched an ivy leaf, symbolizing strength, resilience, and connection. That sketch became the foundation of the VINE AMERICAN logo, merging faith, American heritage, and a commitment to purpose‑driven craftsmanship.
The journey to build the brand was anything but easy. After countless conversations, factory visits, and failed attempts with manufacturers across the country, the team finally found a U.S. partner whose standards matched their own. Through extensive research, fabric testing, design refinement, and three full product revisions, VINE AMERICAN created a polo that meets the highest luxury benchmarks — all while keeping jobs, production, and pride in America.
At the core of the brand are four pillars:
Faith. Loyalty. Quality. Donation.
VINE AMERICAN donates 10% of all profits to charity, staying true to its mission to put God first and be a positive force in the industry.
VINE AMERICAN is more than apparel, it’s a testament to perseverance, purpose, and the belief that American‑made luxury still has a place in the world. To every customer who has supported the journey so far: thank you for your loyalty. This is only the beginning.
Our Mission
Our mission is to combine luxury with purpose. VINE AMERICAN directs the first 10% of our profits to meaningful causes near and dear to heart, such as St. Jude Children's Research Hospital.
We are committed to making every purchase count towards positive change. Choosing VINE AMERICAN means selecting apparel that not only looks good but does good.
Our Products
Our products range from performance polos, quarter-zips, hoodies and hats. We will continue to add a variety of new products each month for purchase. We do not cut corners. All our products have been through extensive research and designed with the upmost detail to manufacture the best product on the market.
Our luxury performance fabric features timeless designs, sophisticated color themes and a buttery comfortable fit and feel. You can trust that we are making the best choices for our customers and our VINE AMERICAN community.